BMW – THE GIFT

For its international Christmas campaign in 2024, BMW wanted to create an emotional and entertaining highlight.

So, we came up with a film in which a child has a very unusual gift idea. In the story, we connect several generations through a vintage car, provide a surprising plot twist and even managed to top it all off with an old Run-D.M.C. track.

OUR ROLE

Concept development, Copywriting, Art direction, Production supervision, Postproduction

See full credits below

To showcase our four-wheeled protagonist appropriately on Instagram and TikTok, we hijacked the well-known "Bentley ASMR meme": by having our grandmother present all the auditory and haptic features of her classic car in an ironic and iconic manner. 💅✨

CREATIVE CREDITS

AGENCY

Jung von Matt

PRODUCTION

Hochkant Film

IDEA

Martin Stöpel, Winfried Scheller

ART DIRECTION

Martin Stöpel

COPY

Winfried Scheller

CONCEPT CREATIVE SOCIAL

Svea Lehment

CD

Bastian Tripp

CCO

Thim Wagner