BMW – Proactive Care

BMW Service offers customers tailored solutions for vehicle maintenance and care through the My BMW app, online check-ins, and a chat feature.

To bring the service promise “Relax. We care.” to life for a global campaign, we created a series of short spots:

Set in simple environments with bold colors and visually whimsical details and effects, these spots show BMW customers going about their daily lives while remaining completely relaxed — thanks, of course, to the comprehensive coverage provided by BMW Service.