FREENOW – VOTENOW

How do you get people to the polling station despite coronavirus and political apathy?
By driving them - or letting them drive!

The idea was to rename our client Freenow to Votenow on election day and rebrand the entire vehicle fleet of the mobility service provider (cab, e-scooter, e-scooter, car sharing) accordingly.

However, due to internal agency reasons, we couldn’t present the idea to Freenow. Until we suddenly could: one day before the election. So, in less than 24 hours we set up a social media campaign to give people a free ride to the ballot box with discount codes.