MediaMarktSaturn × Apple

As part of a collaboration with Apple, the goal was to win over Gen Z with an exclusive student discount on the MacBook Air.

To achieve this in a way that was both authentic and humorous, we teamed up with the young comedy TikToker FionnTime to shoot ads in the style of his signature character performances.

In these, Fionn took on the roles of the students, their parents, and MediaMarktSaturn employees — and, in addition to the supposed reasons for buying a laptop, showed us what Gen Z actually uses the device for.